Privacy Policy
Last updated: March 17, 2026
1. Information We Collect
Hover ATX ("we," "us," "our") collects information to provide our drone aerial imaging services and improve your experience on our website.
Information You Provide
- Contact information: Name, email address, phone number
- Property information: Property address for imaging services
- Booking details: Service tier, preferred dates/times, notes
- Communications: Emails, messages, and support requests
Information Collected Automatically
- Device & browser information: Browser type, operating system, screen resolution
- Usage data: Pages visited, time on site, referral source, click behavior
- IP address: Used for analytics and security (stored in hashed form)
- Cookies & tracking technologies: See our Cookie Policy for details
Aerial Imagery Data
- Photos and video: Aerial images of your property captured during our service
- EXIF metadata: GPS coordinates, timestamps, altitude, and camera data embedded in image files
- Flight data: Date, time, weather conditions, and pilot notes associated with each flight
2. How We Use Your Information
| Data | Purpose | Legal Basis |
|---|---|---|
| Name, email, phone | Communicate about bookings, deliver galleries | Contract fulfillment |
| Property address | Schedule and perform aerial imaging | Contract fulfillment |
| Aerial imagery | Deliver gallery, provide documentation | Contract fulfillment |
| EXIF/GPS data | Verify flight location, populate gallery metadata | Legitimate interest |
| Usage analytics | Improve website, understand traffic | Legitimate interest |
| Cookies | Site functionality, analytics, advertising | Consent |
3. Third-Party Services
We use the following third-party services that may collect data:
Google Analytics (GA4)
We use Google Analytics 4 to understand website traffic and user behavior. GA4 collects anonymized usage data including pages visited, session duration, and referral sources. Google may use this data in accordance with their Privacy Policy.
- Data collected: Page views, session data, device info, approximate location
- Opt-out: Install the Google Analytics Opt-Out Browser Add-on
Google Ads
We may use Google Ads conversion tracking and remarketing to measure advertising effectiveness and show relevant ads to past visitors. Google may use cookies to serve ads based on your prior visits.
- Data collected: Ad clicks, conversion events, audience segments
- Opt-out: Google Ads Settings
Meta Pixel (Facebook)
We use the Meta Pixel to measure advertising effectiveness on Facebook and Instagram, and to build audiences for targeted advertising. The pixel tracks page views and conversion events.
- Data collected: Page views, button clicks, form submissions (no personal data shared)
- Opt-out: Facebook Ad Preferences
Hover ATX Tracking
We use our own first-party tracking cookie to understand how visitors interact with our website. This cookie does not contain personal information and is used solely for internal analytics.
- Data collected: Pages visited, session ID, referral source
- Duration: 30 days
- Opt-out: See our Cookie Policy for instructions
Cloudflare
Our website is served through Cloudflare, which may collect limited technical data (IP address, request headers) for security and performance purposes in accordance with their Privacy Policy.
4. Data Sharing
We do not sell your personal information. We share data only in the following circumstances:
- Service providers: Third-party tools listed above, used to operate our business
- At your direction: When you share a gallery link with your insurance agent, roofer, or contractor
- Legal compliance: When required by law, subpoena, or court order
- Business transfer: In connection with a merger, acquisition, or sale of assets
5. Data Retention
- Booking data: Retained for 3 years for business records
- Gallery images: Hosted for 90 days (extendable), then deleted from our servers
- Downloaded images: Once you download images, they are yours to keep indefinitely
- Analytics data: Retained per third-party service defaults (typically 14-26 months)
- Cookies: See Cookie Policy for specific durations
6. Your Rights
You have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data (subject to legal retention requirements)
- Opt-out: Opt out of marketing emails and advertising cookies
- Data portability: Request your data in a machine-readable format
To exercise any of these rights, contact [email protected].
7. Data Security
We protect your data using:
- HTTPS encryption on all pages (TLS 1.2+)
- Cloudflare DDoS protection and Web Application Firewall
- Hashed IP addresses in server logs (no plain-text IPs stored)
- Server-side input validation and security protections on all forms
8. Children
Our services are not directed at children under 13. We do not knowingly collect information from children.
9. Changes
We may update this policy at any time. Changes are effective upon posting to this page.
10. Contact
Questions about this policy? Contact us at [email protected].